Microalgae-based Astaxanthin Made in Canada

Using Cutting Edge Technology to Produce Astaxanthin, a Powerful Source of Antioxidants.

In 2010, we began focussing on the production of Astaxanthin in Canada from a strain of microalgae called Haematococcus Pluvialis. We are presently selling direct to consumers through our OnPoint brand on Amazon, as well as the original Regenurex brand. The combination of cutting-edge technology, innovation and many years of algae culturing experience has enabled us to push the productivity boundaries of this particular strain of algae.

Astaxanthin Education

“One of the very few supplements that can cross the blood-brain barrier. “

Astaxanthin is a powerful naturally-occurring antioxidant that neutralizes damaging free radicals. Excessive amounts of free radicals can lead to cell injury and death, which may contribute to many diseases such as cancer, stroke, myocardial infarction, diabetes, and other major disorders. Free radicals may also be involved in Parkinson’s disease, deafness, schizophrenia, and Alzheimer’s. It is also believed that free radicals underlie the ageing process.
The highest concentrations of Astaxanthin to be found in nature are found in a freshwater algae, Haematococcus pluvialis (H pluvialis), which is notoriously difficult to culture. This algae ubiquitous in nature and is an important source of food for many crustaceans. The Astaxanthin is responsible for the pink-red colouration of the flesh of salmonoids as well as shrimp, lobsters, crayfish, and flamingos.

Characteristics of Astaxanthin:

  • Antioxidant power 550 times that of vitamin E and 6000 times that of vitamin C
  • Protects the eyes and brain from oxidative stress
  • Natural anti-inflammatory
  • Reduces wrinkles, dry skin, and age spots.

Over 40 clinical studies have shown beneficial effects on:

  • A recent study has been published stating the potential beneficial effects of Astaxanthin on respiratory disorders like COVID.
  • Cancer
  • Eye Diseases
  • Diabetes
  • Alzheimer’s Disease
  • Inflammation
  • Brain and Central Nervous System
  • Cardiovascular
  • Auto-immune Disorders


Haematococcus pluvialis is a simple algae with a complex lifecycle. This species is well known for its high content of the strong antioxidant astaxanthin, which is an important ingredient for aquaculture, nutraceuticals and cosmetics.
Maximal astaxanthin accumulation occurs when the environmental conditions become unfavourable for normal cell growth.
Understanding its habit in culture is critical to successful cultivation.

  • External Links

    The multiple benefits of astaxanthin for active nutrition. “Recovery ability from exercise stress may be improved by supplementing with astaxanthin. Natural astaxanthin neutralizes ROS/free radicals and thus reduces fatigue and muscular ailments that are caused by these compounds.”

    COVID-19: Potential of microalgae derrived natural astaxanthin as adjunctive supplement in alleviating cytokine storm“evidences may suggest a likely beneficial implication of microalgae sourced natural astaxanthin in SARS-CoV-2 infected individual”

    Health effects of AstaxanthinThere are more than 1,000 peer-reviewed publications studying the health effects of Astaxanthin.

    The Many Benefits of AstaxanthinProving to be an excellent stamina enhancer for anyone involved in athletic training and/or sports.

    Suppresses DNA Damage7 Times Stronger Antioxidant acclivity than Vitamin E.

  • Video

    Dr. Rhonda Patrick discusses some of the benefits of Astaxanthin.